Have you ever had a great business idea? Was it hard to explain it in a simple, direct way? This is actually a very common problem.
People often feel passionate about their own ideas, so they have a tendency to over-explain them. However, in the business world, time is money. So, how can you quickly outline your business ideas in English, while still making them sound enticing?
This is where the concept of the “elevator pitch” will help you. But how can you craft an effective pitch for business? What kind of positive business jargon should you use? We will answer both of these questions and more, but first, let’s look at what it means to make an “elevator pitch”:
What Is an Elevator Pitch?
In essence, an elevator pitch is a description of an idea, product, or company that can be delivered and understood in a short amount of time.
An elevator pitch requires you to explain your idea in a way that is very informative and (ideally) intriguing for the listener. An elevator pitch for business is usually made with the intent of making people want to buy a product, invest in a company, or adopt a new system or process.
The term “elevator pitch” comes from the situation in which one person pitches an idea to someone else while riding an elevator. Naturally, elevators move very quickly, so the speaker only has a short amount of time to express their ideas.
It is important to note that elevator pitches don’t have to take place in an elevator. They can happen in a meeting, at a coffee shop, or just about any place where two people can meet for a quick chat.
How long should I make my elevator pitch?
There is no set standard for how long an elevator pitch should be. However, the only difference between an elevator pitch and a regular idea pitch is the amount of time it takes.
In general, you should aim to take no more than 1 minute with an elevator pitch. If you can’t describe your business idea sufficiently in less than 1 minute, you may need to reevaluate your strategy.
Try Using Positive Business English Terms
Time is not the only concern during an elevator pitch. The entire point of any business pitch is to paint your idea in a positive light. Others should want to invest or somehow participate in your idea.
This doesn’t mean that you need to decorate your speech with fancy terms or vocabulary. In fact, you probably won’t have time for that anyway. But you still want your idea to sound good.
There are numerous business terms out there you could use. So, let’s take a look at a few positive business English terms to use during your next elevator pitch:
Elevator Pitch Examples
Unfortunately, there is no elevator pitch formula. The exact nature of your speech will depend on your intent and goals. A pitch for students will naturally differ from a pitch for entrepreneurs.
Nonetheless, here are a few resources and examples to get your creative juices flowing:
Elevator Pitch Structure
As we mentioned above, elevator pitches don’t follow a specific formula. Still, there are a few important points that every elevator pitch should cover.
Make sure that you follow these tips:
Knowing how to make an elevator pitch in English is all about expressing your idea succinctly using positive and engaging vocabulary.
That being said, an elevator pitch can only be as good as the underlying concept. So, before you prepare to make your next elevator pitch in English, make sure that your idea or selling point is ready for the public!
For more English speaking and job interview tips, check out the Magoosh blog.